Growing up with Television

In the early 1960’s more than 90 percent of U.S households owned at least one television set. Programs moved away from radio and onto a new identity, television programming. This changed the way advertisement was ran and also who ran it. Before T.V it didn’t matter if you had the look or if you were a great actor. Voice and the sound you presented over the air waves was all that matter. Television greatly changed structure of how business was conducted. New actors where hired to host the television shows, advertisements had to be creative and eye catching. This meant in order to hold to public’s attention interesting shows had to be invented to draw people in and hold them their day in and day out. Marketers now could show their products on television and make a great profit of the consumers who where the program viewers.

            Television leads into a new age, a change of the way family household was run. No longer did families want to go out to enjoy a movie, they wanted to stay in. Everyone was so engrossed into the television sets, they never wanted to leave. Family and culture began to revolve around the television. The T.V set was place in the middle of the home living room so that the whole family could gather around and watch their favorite shows together.  

The more television evolved the better advertising marketers got at producing better shows and better ways to display their products. They began surveying what shows people where most attracted to in order to make sure they weren’t losing interested and money in their advertising.

Dramas had always been popular, because they were created back when the radio was popular. From this we moved on the specific topics like; action, romance, comedies, and thrillers shows and movies play on T.V. The Marketers will place certain ads on certain shows that the viewers of that specific show would be interested in. For example a young boy who watches a sports show would be shown a commercial about a new Nike shoe invented for the use of playing Basketball and the actor would typically be a famous Basketball player.

The power of visual culture is what drives most of our economy. It is the way we are entertained but most importantly it is the way we shop and are informed on what is new on the store shelves. Without advertisement our economy would greatly suffer, because people would not be so persuaded into spending, creating, and producing as much as we now in to 21^st century do.