Spread Your Content Like Wild Fire!

If you haven't heard the term spread like wild fire, then let me tell you what that means. If you ever want to become a successful business owner or if you have dreams of becoming YouTube famous, you will need to create the kind of content that will spread all over the web just like a wild fire in the forest. So what kind of content is spreadable content? Content is more likely to spread if it is available when and where the audience wants it.

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 The producers of the product say for insistence a music producer, will need to move beyond an "if you build, they will come" mentality like mentioned in chapter 5, and needs to send the material to where audiences will be able to find it. I really like to example giving in the chapter by Mike Arauz who says "People's lives revolve around life". When people become fans of a product and create a place for it in their lives that is when you know you have an excellent product that people will spread to their family and friends. A great example of spreadable media is the YouTube video we spoke about in my media class. 

The video called "The Harlem Shake" is content that truly has spread like wild fire! A guy who was known on YouTube for making silly videos uploaded a video of him and some of his friends dances very a few seconds to an upbeat songs. This short clip was viewed and then copied by thousands of other people and every other organizations around the U.S. Of course the guy who originally started this video on his YouTube channel is known as a celeb and can profit by adding more videos and he is able to get paid by YouTube each month for letting people place their adds on his channel. It may seem silly to profit off of silly 30 second videos, but from what I have learned about today's media it really is all about your audience and what they choose is worthy to watch and to spend money on. People want to laugh, and to invest in products that will make them happy and make their day to day life easier.




Producers may also enjoy spreadable media, because for them it means lower sunk costs of production. In chapter 5, Lotz says there is lower sunk cost particularly because audiences don't hold "the same high production-budget expectations that hobble established media". There are certain things a producer should consider if they want their content to be spread. Content is more likely to be shared if it is out there when and where the audiences want it as discussed previously, if it is portable, easily reusable, relevant to many audiences, and part of a steady stream of material. The term most often tossed around is "viral". When things go viral on the web it means your content is spreading to everyone, everywhere. The "viral" mentality is what leads to brands that will invest all of their energy in a particular media text that is expected to generate exponential hits on the web. I absolutely love creative and fun videos that can pull me from reality and give me a giggle. Those are the kind of videos that go viral. The videos that we laugh at, cry with or are in complete shock of what we just saw. These kind of videos are the ones we talk about with our peers and family members.

This "viral" video then has advertisements right before it comes on. No one wants to sit and watch a boring commercial for even 30 seconds. So what marketers do is come up with catchy commercials that may be more entertaining now than the actual video you clicked to watch. This is in my opinion an easy concept. Lets think; what happens when Old Spice films a charming young man drawing not only men in to watch their commercials, but also women. Well what happens is that commercial is so inviting and so funny to you that later down the road when your shopping at a store you will be more likely to buy a bottle of Old Spice just because you remember just how hilarious the companies commercial was on YouTube.




Humor is one something I can definitely agree with chapter 5 on. When you can create a product that can make everyone laugh that is when you have found the key to brand loyalty. Of course, for certain products you can use many different approaches such as; the feeling of safety for a car commercial. However, I have observed in my class with my peers and at home with my family that commercial that can make use laugh usually get a lot more credit in the "brand book" than those who don't. So if you want to spread some content think of what you personally would love to see in film, music, and commercials.  Then when you are trying to distributing content you may be surprised that what you would love to see is also what others love to see. Make the connection with your audiences, and then you will see redaction and your spreadable work all over the web!  









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